“The full set of products offered for sale by an organization. The product mix includes all product lines and categories. It may be defined more narrowly in specific cases to mean only that set of products in a particular product line or a particular market”.- AMA
Product mix denotes product development; packaging, branding and research.
2) Personal Care:
3) Foods
4) Home Care:
5) Other Consumer Health Products etc.
Product mix denotes product development; packaging, branding and research.
Product Line Of DABUR:
1) Health Care:
- Health supplements: Dabur Chyawanprash
- Oral care: Dabur Lal Dantmanjan, Dabur Red Toothpaste
- Digestives: Hazmola
2) Personal Care:
- Hair care: Dabur Vatika, Dabur Amla, Vatika Dandruff Control
- Fem Fairness Cream Bleach
- Skin care: Dabur Gulabari
3) Foods
- Real Active juices, Home made, Lemoneez, Capsico, Burrst
4) Home Care:
- Dazzl, Odonil, Odopic, Sani Fresh, Odomos
5) Other Consumer Health Products etc.
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