Organizational buying as the decision making process by which formal organization establish the need for purchased product and services and identify, evaluate and choose among alternative brands and suppliers. Organization generally buy in bulk or through the ways of tie-ups in which they get special offers from the supplier and suppliers also get extra benefit that its product going to be consumed anyways. In organization professional do the purchasing for them or set the tie-ups for future purpose. Organization which has various firms set at different geographical conditions in that case the tie-up is done from the main office and then that is followed throughout all the firms. Dabur has various business tie-ups with very large firm globally where they supply Real Fruit Juice and other edible products at reasonable costs, during seminars or conferences. They also have tie-ups with organization where they supply Real Fruit Juice on daily basis as an evening drink or during lunch time.
There are various participants in Organizations buying process that includes:
Initiator- Are those who request the top management something to be purchased.
Users- They are one’s who are going to use the product. In case of Real Fruit Juice, company employees are end users.
Deciders- These are people who decide from where to purchase the product. In Real Fruit Juice's case, decider also has a choice of purchasing from Tropicana or other packed fresh juice.
Approvers- After the decider decided from where to purchase or with whom to purchase. Approver approves it whether to accept the offer or not.
Gate keepers- These are the middleman or intermediaries which protect the supplier or any information from reaching to the buyer. In Real Fruit Juice's case there are no such intermediaries as it believes in its services and make tie-ups their own.
There are various participants in Organizations buying process that includes:
Initiator- Are those who request the top management something to be purchased.
Users- They are one’s who are going to use the product. In case of Real Fruit Juice, company employees are end users.
Deciders- These are people who decide from where to purchase the product. In Real Fruit Juice's case, decider also has a choice of purchasing from Tropicana or other packed fresh juice.
Approvers- After the decider decided from where to purchase or with whom to purchase. Approver approves it whether to accept the offer or not.
Gate keepers- These are the middleman or intermediaries which protect the supplier or any information from reaching to the buyer. In Real Fruit Juice's case there are no such intermediaries as it believes in its services and make tie-ups their own.
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