Holistic Marketing

HOLISTIC MARKETING

The holistic marketing concept is based on the development, design and complementing of marketing program, processes and activities that recognizes the breadth and interdependencies. Holistic marketing recognizes that “everything matters” in marketing. Holistic marketing is very complex concept or integrated form of marketing in which we consider every aspect of marketing whether it is internal or external. Real Fruit Juice applies holistic marketing concept by making it easy where it communicates with its employees and customers at the same time.






Internal Marketing:

- It has a young and an enthusiastic team.


- Aggressive research went on before launching the Real Fruit Juice


- Innovation is given top priority and awarded accordingly


- Increase of stakeholders value and hence it adds up to the company's overhaul


- Work based on ethics and rich history of the company


External marketing:


- Regular advertisements on print and electronic media communicating their message


- Easy availability and strong presence across all stores


- Customer satisfaction is given top priority as Real Fruit Juice delivers its promise


- Real fruit Juice's healing effect adds up to the rich heredity and hence enhances customer relationship


- Real Fruit Juice is fresh without loss of its nutritional value and it is also well packed