Consumer Behaviour

Consumer behavior is basically a study to find out how an individual, group or an organization select, buy, use any product or services and what are the factors which influence their decision. As the recent phenomenon says that nowadays consumer is a king and for any organization who wants to survive in the market should know their customer and their preferences. Consumer’s behavior in today’s scenario keeps on changing just because of the availability of the large no. of choices. For the industry like Real Fruit Jucie it is necessary to understand its consumer’s behavior. It’s only then that they can attract them towards their product. There are various factors which influence consumer behavior in day to day life, which make them to decide whether to buy the particular product or not.

These factor Includes:

Market Stimuli – Product, service, price, distribution and communications

Other Stimuli – Economic, technological, political, cultural

Consumer Psychology – Motivation, perception, learning, memory

Consumer characteristics – Cultural, social and personal

 

Buying Process

Purchase Decision – Brand choice, product choice, dealer choice, purchase amount and purchase timing

For Real Fruit Juice some factors Influence the consumer behavior while some do not.

The purchase decision is mostly influenced because of the brand in case of the Real Fruit Juice. The brand "dabur" ropes in a huge sense of trust with it and so is the product - Real Fruit Juice.

The target group is not much affected because of the cultural and social characteristics since the need for a energizer and a nutritious health drink is universal in this case and any option which delivers the requirements stands sold out.